domingo, novembro 15, 2009

Surfers, protect your playground

We have published reports on the importance of the Surf to the South of Bahia, and continue to support the recovery of this history, it has everything to do with the values of sustainable development we are looking . By disclosing events on this blog, we are reinforcing this idea, without concern for other issues, as important as aspects of the marketing business with the event.

In the article below, written by Leandra Gonçalves - Greenpeace, originally published on the Action Ilhéus Association website, touches one of the most important environmental issues: the relationship between marketing and environmental responsibility.
We have much to reflect on everything we consume, including the image of companies and products. This is the time of sustainability of the production, and the ethical and ideological questions needs to be visible. We know that the image of companies should be constructed on the basis of effective social responsibility, and that this is the twenty-first century marketing.

_________Surfers, protect your playground.
by Leandra Gonçalves -

Foto: Castilho
Brazilians have a connection with the oceans that is shared by just a few. There are over 8600 kilometers of coastline and almost four million square meters of water that is admired by the population, who have to make outstanding efforts to find a space in the sand from which to enjoy the sun.

Despite this, protecting oceans is not one of the priorities foremost in the mind of a Brazilian. When looking to the blue ocean it appears endless, which makes people think that it has an unlimited capacity to maintain itself, and will forever remain that peaceful blue.

Unfortunately this is not what happens in reality. The management of the Brazilian marine coast is far from being one of the governments top listed duties and faces big difficulties in implementation and operation.

In the last years strategical and behavioral changes have been imposed on coastal communities. Reasons for these changes include the increasing effects of climate change on coasts, the initiation of oil exploration in the deep Pré-sal* waters, the intensification of tourism on the coasts, pollution, unstructured usage of natural spaces by resorts, and the construction of infra-structure.

The social and environmental implications of these problems are already clear: the rise of sea level, increasing number of extreme climate events and the huge losses of natural resources, including the reduction of the oceans capacity to regulate the Earths climate. (oceans are responsible for sinking significant quantities of greenhouse gases).

Other concerns include the changes in ocean swell behavior, public health and the amount of garbage released into the seas.

The surf community, always connected to this blue playground along with all other ocean lovers should mobilize and take action towards defending the preservation of marine coasts against irresponsible profit interests that do not bring sustainable development for communities.

This month, Ilhéus is hosting the Panamerican surfing competition (Mahalo Pan Surf Games & Music, from the 7th to 14th of November at Batuba beach, Olivença). This big event will certainly reveal incredible talents amongst those prepared to surf the best waves. Unfortunately, in Brazil, there is insufficient financial support for such events, and the organisers usually have to accept money from polluting companies themselves. The polluters then use this opportunity to greenwash their dirty brands and to pose as if they were the good guys for the local communities.

The Ilhéus region, in the state of Bahia, is one of very few remaining Atlantic Forest (one of the most biodiverse vegetation complex) preserved areas and has a coastal zone that has not yet been studied enough to understand the conservation measures necessary to preserve it´s biodiversity. The government and private companies pretend to bring to the region a huge new infrastructure, which will be situated in Ponta da Tulha - the Intermodal Complex of Porto Sul. A public-private partenership, worth 11 billion reais and that will bring unestimatable damages to the region in the socio-environmental aspect.

The Bamin, main supporter of the surf competition, has interests in the construction of the port as it will enable the export of iron to India, China, Rússia and Kazakstan.

If this isn’t enough, the construction of the port complex in this region will affect the coastal conditions, certainly impeding other competitions to bring brilliant surfers from over twenty countries to our exuberant Brazilian coast.

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